So What is All the Fussing About the Blog?



by Jeff DeCleff


Where once there were limited avenues for publishing work now there's a plethora. With the onset of the Web comes the increase of the Blog - the chance for anyone with a view to scribe their thoughts, feelings, issues, rants and raves to the sphere of people that make up their world.

This world sphere is not limited to college friends or interest groups inside a set geography, but a worldwide audience who may StumbleUpon and Digg your content introducing ever growing networks to increase your social voice, your platform.

Therefore , it is not surprising that social media communities like Facebook and Twitter are successful; as new generations of creative budding authors come to the front expecting to generate their own platform the pull of this virtual arena of broadcasting seems limitless.

There are many guarantees of wealth (affiliate marketing, banner ads, paid guest blogs) to bait the unsuspecting. Yet the realms of tangible and virtual are colliding with numerous bloggers, social media bosses, and other online consultant roles filling the job adverts. Traditional corporations are embracing the new age technology, looking to tap into the online broadcasting audience and see these hot virtual socialites as a good investment for gaining traction in the online world.

Definitely online is here for good - at least while we still have electricity (otherwise we may have to resort to smoke signals and accept a much more local audience). But with the online culture comes the loss of standard boundaries, no longer are we country based, but Like based. We are branded together by groups, pages and followers instead of nationalities, races and sex.

The fuss of blogging is just that - the chance to add commentary to this virtual world. Sure bloggers may be a bit raw, may not follow the company line but that is the fuss, it's social views without the editor, not reactive to the company policy but a personal view. It's the chance to voice an opinion - but like the surfeit of stories media, discovering which blogs are good sources of information becomes the most difficult task for the instant future.




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